OVERVIEW
Initiated a new creative direction for dynamic digital assets at Polyglass, a leading manufacturer of roofing and waterproofing systems. By integrating a variety of design tools and adhering to brand guidelines, we significantly enhanced Polyglass' brand presence across digital platforms. This approach ensured consistency while pushing creative boundaries, resulting in engaging and visually impactful content.
Established workflow and guidelines for animating 3D assets, and integrating them cohesively with existing brand elements. Collaboration across the team streamlined and expedited content creation for social media.
ANIMATION
Developed animations to enhance brand awareness by bringing the company's history to life. These animations serve as valuable tools for effectively promoting the Polyglass brand and engaging audiences.
Created cohesive marketing funnel campaigns for targeted audiences, utilizing a mix of animations and static graphics to promote Polyglass' leading technologies and product lines. The Top of the Funnel captures attention with dynamic animations, the Middle reinforces key messages through an engaging image carousel, and the Bottom provides a succinct recap, ensuring a comprehensive approach to audience engagement.
Established use of templates to promote campaigns and communication initiatives such as Blog Posts, Tech Tips educational series, and other product technology.