OVERVIEW
Constructed a new trade show booth for Polyglass, a leading manufacturer of roofing and waterproofing systems. The previous booth, in use for over five years, no longer aligned with the company’s evolving objectives due to its outdated appearance and frequent costly repairs. After developing a compelling business case and securing capital expenditure approval, I led the initiative in collaboration with a third-party vendor. Guided by Polyglass' strategic goals—ensuring brand alignment, operational efficiency, and clear communication of the company’s value proposition—the new booth design successfully brought these elements to life.
DEVELOPMENT
Strategy: display multiple roofing systems, highlight flexible options, designated space for featuring proprietary technologies.
Key Considerations: Open, inviting and intriguing. Modern, clean aesthetic with creative use of textures, materials and lighting; integrate interactive technology. Light, stable, efficient assembly and interchangeable elements. Minimal rigging.
FUNCTION & DESIGN
Eight stations
Feature proprietary innovations
System Sample Drawers
Touch screen TV's
Open seating areas
Interchangeable fabric/LED legs
SEG Fabric, plexiglass, metal,
Full booth: 50x40 footprint
Adaptable elements for smaller shows
FINAL PRODUCT
The new booth made its successful debut at Polyglass' largest industry event, the 2022 International Roofing Expo (IRE). All project goals were met, with the booth receiving overwhelmingly positive feedback from both attendees and stakeholders. Its modern design and strategic alignment with Polyglass' brand objectives contributed to a strong presence at the event, further enhancing the company's reputation within the industry.
